Steel Promotional Campaign

Music and fashion mogul, Russell Simmons, launched the Steel collection of Mens’ fashion accessories in 2009 to compliment his growing line of outerwear collections. Mutant Media worked with Simmons and his team at Miami Fashion Week 2010 to produce this in-store video promotion for Steel in over 500 Jared and Kay Jewelers locations.

Later, we worked with the Simmons Jewelry Co. team at the swanky Smyth Hotel in Tribeca, NYC to produce a 30-minute video for training Jared and Kay sales staff.