Astron Collection Promotions

Geared for international business travelers and globetrotting adventurers, Seiko’s Astron Collection uses a GPS to automatically reset as a traveler passes between timezones. Promoting this collection to consumers, the Seiko team consulted Mutant Media to design and develop a range of online promotions.

In Fall, 2012, we developed the ‘Dream Destination’ contest app, which enabled visitors to enter to win a chance to travel to their dream destination by way of a highly interactive, location-sensitive web app. Promotions for this contest included animated and Rich Media banner advertisements run on sites including the WSJ Network,AOL ad Hodinkee.

Following on the success of the 2012 campaign, Seiko contracted us to produce animated and Rich Media ads for campaigns in the 2013 an 2014 holiday shopping seasons as well.