As the global leader in developing and producing flavors and fragrances, no small part of Givaudan’s success comes from their ability to predict and prepare for trends in the consumer marketplace. Updated seasonally, their Scentcast presentation is a tool for use by their client engagement team in presenting recommendations based on the findings of their proprietary research data. Mutant Media worked with Givaudan to produce an interactive multimedia presentation designed to accompany samples of scent recommendations. In keeping with Givaudan’s¬†sophisticated image, the presentation uses elegantly understated animation to respond to actions by the user.

The application was produced using the now-defunct Adobe Integrated Runtime (AIR) environment to aid in porting between different operating systems, which enabled presenters to use desktop, laptop, and tablet computers and mobile devices before such considerations were commonplace.