Fall 2012 Collection Lookbook Mini-site

Seiko consulted Mutant Media to present the showpieces of their Fall 2012 collection with suitable fanfare. The lightly animated Take Your Time mini-site, which was accessible through the Seiko Nation section of seikousa.com for three months in late 2012, leverages marketing and advertising assets associated with a number of branded collections within their full catalog, including two campaigns created by Mutant Media around brand ambassador Hope Solo. In addition, the Lookbook site included a contest entry form to win your favorite watch from the collection.

Visit an archived version of the site.