“The Flavor of Emotion” Interactive Sales Presentation

Global flavor and fragrance leader, Givaudan, had been using their LINC Flavor Menu (in conjunction with a flavor sampling kit) for a several years, but thought that the overly technical user interface stood room for improvement. They came to Mutant Media with the idea of capitalizing on the emotional associations with various flavors in their catalog. The revised tool we delivered uses a bright color palette, appetizing photography, and nuanced animation and sound design to deliver a compelling, emotive sales experience.