As an effort to fight “menu fatigue”, Aramark’s annual Fuel campaign introduces new menu options to high school diners throughout the school year. Since 2010, Mutant Media has worked with Aramark’s K-12 marketing team to name dishes and promote them via a monthly campaign of posters, point-of-purchase signage, web/social media promotions, morning announcements and more. In addition to students, we develop marketing materials to on-board cafeteria workers, including food prep videos and a monthly implementation guide.