Eating Made Easy

Marketing meal plans to college students is tricky. On the one hand, they need to eat, and frequently don’t put a lot of forethought into where their next meal will be coming from. On the other, they’re resistant to obvious efforts to market to them. Eating Made Easy addresses the needs of the first hand without an overly lavish helping of the second.

Incorporating more than twenty individual pieces, the Eating Made Easy campaign makes it easy for incoming freshman and returning students to pick a meal plan that’s right for them on over 400 Aramark-run college campuses.