Naming & Branding

After securing funding from Accenture and its first two clients, home healthcare startup aLabs Diagnostic came to Mutant Media to develop their brand. Making use of our Springboard™ package, our contributions formed the basis of their client- and media-facing image:

  • The ‘Accumen’ name, which subtly ties back to the Accenture  brand
  • The logo, tagline and ‘elevator pitch’ summary of their brand platform
  • Business collateral and office signage
  • The initial release of their website