Naming & Branding

Financed by Accenture and its first two clients, the as-yet-unnamed home healthcare startup that became Accelion Home Healthcare came to Mutant Media to develop their brand. Applying our Springboard™ methodology, we worked with the Accelion team to form their brand:

  • The ‘Accelion’ name, which subtly ties back to the Accenture  brand
  • The logo, tagline and ‘elevator pitch’ summary of their brand platform
  • Business collateral and office signage
  • The initial release of their website