Branded Video Strategy
Interactive Sales Tools
Scriptwriting and Creation
Multi Format Distribution
Showcasing a successful Dining Services transformation at MSU, this video is used by Aramark's Higher Ed sales team in demonstrating the impact Aramark can have on a college campus by transforming the ways in which students dine and socialize.
Showcasing another successful Dining Services transformation at Grand Valley, this video is used by Aramark's Higher Ed sales team to demonstrate the impact Aramark's dining services can have on a college campus.
Produced specifically for play on in-store displays during the 2010 holiday shopping season, this video promoting SJC's Steel line of men's jewelry capitalizes on the star value of a number of up-and-coming celebrities, as well as Russell Simmons himself. All footage was shot and produced by Mutant Media on location in NYC, Miami and Dallas during a 5-day shoot.
Demonstrating another successful Dining Services engagement at UK, this video for use by the Aramark Higher Ed sales team demonstrates how Aramark's expertise enables a growing campus to strengthen their food services.
Featuring U.S. Olympian and Seiko brand ambassador Hope Solo, we filmed this commercial against the backdrop of our photo shoot for two ads now appearing in magazines including Women's Health, Self and Marie Claire. For use on television, online and in stores, we produced multiple edits of this video to run at different lengths: :90, :60, :30 at :10 seconds.
Developed as an instructional aid to train front-line staff, the 5-season Chef Wayne series combined cooking instruction, marketing theory and occasional interjections of humor to educate staff and entertain audiences.
Another in Aramark's series of 'Best Of' case studies, this video showcasing Elon University's devotion to to--tier international cuisine showcases the company's adaptability to different audiences of diners.
A suite of 7 videos explains the value and expertise BASF has on the concrete and historical restoration industry. Through on-site video and testimonials we tell the story of Alcatraz's rich history and how BASF is dedicated to the preservation of Alcatraz and other historical facilities for future generations.
This presentation for incoming students (and their parents) on the 450+ campuses nationwide on which Aramark manages food services articulates Aramark's commitment to providing healthy dining options.
Spotlighting Aramark's expertise in food service for the Healthcare industry, this video showcases Armark's transformation of dining services for patients, staff and guests within the Ohio Health system.
Starring Joe Mantegna and Frances Fisher, this 15-minute short was produced in order to secure funding from potential investors for producing the full-length feature.
Produced to bring attention to the ALICE project and help bring attention to local financial hardships that often go unnoticed. With sponsors and donors we showcased the positive impact getting involved on a local level can offer the community.
Conceived by enlightened entrepreneur John Havens, Happathon is a novel concept: using technology to increase the unneccessarily limited resource of happiness. For use on the Happathon website and in seminars, this video breaks down this potentially confusing concept and explains it in practical, real-world terms.
To help SEIKO launch a new high-end boutique on Madison Ave NYC, Mutant Media created a video documenting the build, finishing and opening of the store. The video features timelapse and on location clips spanning the agressive 1 month construction project.
Developed to precede their keynote address at the 2010 SXSW Festival in Austin, TX, Watchitoo came to Mutant Media to produce a video demonstration of their product's value to key groups within their audience. The video was shot over two days in NYC with an amateur (yet quite talented) cast.
Givaudan, the world's leading developer of flavors and fragrances, hosted a meeting of the world's greatest chefs in Napa Valley in order to pick their brains and entice them into revealing their secrets. After the weeklong event concluded, Givaudan sought Mutant Media's assistance capitalizing on their new intellectual capital. The resulting video was just one element of a larger promotional package the Givaudan sales team was given for promoting the event to their clients.
Filmed by their agency in France, Seiko USA retained Mutant Media to revise their :90 second spot starring US Soccer Team captain, Landon Donovan, for use online and as an advertising bumper before videos on major sports sites.
At a time when the concept of corporate social responsibility (CSR) was still fairly new, ARAMARK's CSR group was already organizing and hosting charitable events across the country. Used as an opening presentation at such volunteer events as well as meetings with prospective event partners, ARAMARK CSR brought Mutant Media in to develop this video.
For ARAMARK Education's 2009 Annual Meeting, the Education team wanted to kick off with a meeting that celebrated the opportunities recent legislation changes made possible. This quickly evolved into the idea of creating a Mission: Impossible parody starring key members of the Education team, each involved in scenarios that outlandishly demonstrated the value they present. Filming was done on location in ARAMARK Tower.
At ARAMARK Education's national meeting in Miami this past year, this video was used to restate key messages of the ARAMARK Education value proposition in an engaging, inspirational way. Footage was shot on location in five districts in Florida, Texas, Chicago and upstate New York. Testimonials were given by employees and clients in their own words, giving the piece an especially authentic and identifiable personality.